QR codes are starting to take over in marketing. Businesses see potential in a small, unobtrusive combination of squares, unreadable by humans. There is a factor of curiosity, not knowing what message is contained within the QR code, that might compel people to scan them.
But I don’t think it works.
I have yet to scan a QR code I’ve seen in public. Why? I’m just not interested. A lot of us have become used to ignoring ads on websites and TV, and posters and newspaper ads get similar treatment.
So, if the code has all this wasted potential, what else can you do with them? Why not make it unique?